I bought Adore Mocha to cover previously bleached coloured hair (pink, purple, turquoise) for work. It is a rich, warm chocolate brown, and made my hair very shiny and soft! Only under very bright light did I notice a slightly purple tint. Nevertheless it lasted well, and whilst Mocha is a lot darker than my natural hair colour (ash-blonde/ light brown), it's definitely closer to it over bleached hair - it's now my go-to product if I need to expel alternative colours pronto!