Absolutely stunning colour best red I've had. My hair came out extremely bright and I was black originally, I bleached my hair and was so happy with the results. Only downside to this dye is it runs hell of a lot! Down your face when u sweat it's awful and when you wash it the shower is pink! I will say though it hasn't put me off using it as my hair is fantastic. Also for a semi permanent colour it lasts doesn't fade. I've had this on a month without topping up and only now it's starting to fade. Well worth buying! - Lyndsey-