Possibly the best dye I have ever used! The dye feels nice to apply and soaks in well to bleached hair, and even slightly covers natural dirty blonde hair. It smells nice too! The colour came out amazingly bright, and it stayed that bright for almost 2 and a half months before it started to fade a lot (I must note, this was with the aid of good conditioning and the use of dry shampoo) It made my hair feel very healthy and conditioned too, so definately recommended for those with dryer hair from all of that bleaching! Well worth it. -Mistress Pandora-