by Alexandria Sherman
Plum is a pink based purple that I absolutely swear by. This is such a beautiful purple that I haven't as yet managed to find a rival for. Completely unique, and stunning over bleached and dark hair. Staying power is brilliant!
by Nicola Scrase
I used this over faded Crazy Color Capri Blue, and it came out an absolutely stunning colour. It is THE purple...it's got such a lovely vibrant colour and gets a lot of attention. However, after the fourth wash it faded to an old granny kind of purple. It looked like a purple rinse - if they exist. So it is a great colour, but requires a lot of dye and determination.
by Ellen Moate
The colour looks awesome, and was very forgiving on my 18-different-shades-of-bleached hair. I'd say it comes out brighter than the colour shown here, it was really rich and shiny on my roots, which were bleached bright blonde, but it still looks good and purpley further down my hair where it only bleached to a mid brown. Word of warning though, it will stain everything. Rinsing the dye off in a shower will leave you looking like Violet Beauregarde , and it bleeds for a good few washes. It's fading nicely though =]