Loved this color. I've had loads of compliments about it. Shines a really nice deep red in the sun. Bit messy to apply but it was so worth it for the end result. I left it on for 2 hours just to make sure it would last. OK so what I was meant to write was I fell asleep for 2 hours with it still on but..heh yea, it worked! I highly recommend this color if you want sexy red hair! -Alison-