by Jo Boyes
I really recommend this product, I used this in preperation to dying my hair blue (and everyone knows for blue you have to go as white as possible), and it really took all the yellow-tones out of my hair. I went from lemony bleach blonde to a very pale creamy colour which turned out perfect for my blue =]. I'd most definitely buy this product again.
by Emailed Review
Some parts of my hair had the tiniest violet tinge to it but the majority was pure crystal white and it evened out my hair completely. i was so pleased with my result and this is the toner to go for if you want white hair opposed to virgin snow etc. It does not need to be left on long thoug and make sure you give it a good comb through. -Iain-
by mandy dean
this is great! due to my hair previously being blue, when i bleached my hair it went a horrible green colour - mixed in with abit of ginger aswell. but after using this my hair is a normal blonde colour now. and with one more use turned my hair white :D its also made my hair shiny and healthier too, i highly reccomend this!