by Jill O'Reilly
The shade is fantastic pretty much the same colour as you see on the site when applied over bleeched hair. It looks really cool as it fades out too, you get lots of shades from pink to purplely pink and brilliant looking blonde highlights - Having tried lots of Directions colours this one is by far my favourite!
It does wash out faster (in about 12 washes) than the Manic Panic dyes so it a good one to try if you are not sure but feel like being brave (^_^)
by Claire Nice
Applied on slightly yellow-y bleached hair, this came out amazingly vibrant, very much like sfx atomic pink - just slightly more muted. It held with remarkable effort - after 4 weeks I had barely any fading, and it clung to my hair better than I had expected.
As with any bright colour though, I would recommend covering any white areas in the bathroom - it can get a tad, well, pink!
by Cat McKeever
I used this dye for almost a year and a half for my whole head and it delivers!
It does stain your surrondings and fingers if it gets in contact with them so be prepared with lots of towels and take your time.
I have always used Directions due to it being sold nearby, and when I first used "Flamingo Pink" it was incredibly (almost glow-in-the-dark) vibrant but I found faded alot quicker, using this, it washes out to the colour of the flamingo pink and lasts a LOT lot longer than it.
I love this colour, but be warned, now that Lily Allen has pink hair - its lost its cool! I changed to blue!!