by AC!D rabbit
I found that I didn't need to bleach my hair for this to show up. It went a sort of hot pink colour and, providing you don't wash your hair every day, lasted a good 2 weeks. Wearing (argh) a shower cap actually made it last longer - might have been because of the heat? Great colour.
by Marta Dubinska
Absolutely amazing! Doesn't stain, vibrant, covers up even orange hair, long-lasting... Totally perfect!
by Ellen Gallagher
This hair dye is great, I used it for my 21st birthday party on pre-lightened hair and it looks amazing in the photos! Very vibrant, but I wouldn't recommend it for unlightened hair as it is not a rich, deep enough shade to cover darker tones as well as bleached ones. Directions rose red achieves a similar but deeper result on unlightened hair in my experience. I found that, although it was prone to staining skin, towels, bedding etc if accidentally came into contact with them, but was pleasantly surprised that it didn't stain the shower when I rinsed it out unlike some other pink shades I've tried.