by Emailed Review
My absolute favourite; goes on smoothly and evenly, stays moist while developing (which is something that really helps the colour sink in!), rinses out *fairly* quickly and painlessly - though you might need to give your bath a scrub afterwards! - and lasts a pretty long time given the right aftercare, with a gorgeous deep purple colour that shines in light. Whatever colour/dye I go with, I always tend to come back to Directions Violet because it just does the job so well! -Miss P-
by Emailed Review
This colour is fantastic, i applied it to uneven bleached hair (part orange, part lemon blonde) and it has taken really well. Perfect. It also glows, if your interested in uv aspects of hair dye. I only dyed my hair yesterday so i don't know how long it takes to fade, but i think i'll stick to this colour for a while. -Safe-as-Milk-
by Emailed Review
Probably my favourite dye so far. It's really bright and it works on undyed hair aswell! But now that I've done it on almost white hair, it's just stunning. And I didn't notice any powder, nor has it stained any of my bedding or clothes except for the hair towel, cause it does bleed a bit for the first few washes, but I just blowdry the hair, to prevent staining clothes. Staying power is 4 to 5 weeks, which for me is great! -ASG-