Selling Alternative Hair Dyes & Accessories Online since 2005

Directions Rubine Hair Dye


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SKU: DIR-RUB Tags: , ,

Brand: Directions
Colour: Rubine
Type: Semi Permanent Hair Dye
Volume: 88ml
Lasts: Can last around 8 washes
Packaging: Tub with full instructions
Possible results: Directions Rubine Hair Dye is a rich burgundy shade, fades to a pink colour
Additional Information: Directions Rubine Hair Dye is not tested on animals and contains no animal by-products

Due to the large amount of factors that can affect the final colour, dye results cannot be guaranteed
Please always try a strand test first.

A full list of ingredients for Hair Dyes & All Bleach Kits we sell can be seen in the following section: Hair Dye Ingredients

A list of instructions for the dyes and bleach kits we sell can be seen in the following section: Hair Dye Instructions

Additional Info: For best results use on bleached or pre-lightened hair, although some deeper shades may give a sheen or hint of colour to darker hair. Dye results may vary depending on hair type, hair porosity & base colour. Always follow manufacturer’s instructions fully. Do not condition hair prior to use as this can smooth the hair follicle and act as a barrier on the hair. Always shake tub/bottle beforehand or use a mixing bowl to ensure colour pigments are well mixed. Colours in the tub/bottle are not necessarily an indication of the final hair colour and the dyes can vary slightly between batches, therefore dye results cannot be guaranteed. Always try a strand & sensitivity test prior to use. Our Hair Dye FAQ section has lots of useful hints and tips on how to get the best from the type of hair dyes we sell. Here you can see instructions for use, clean-up tips, how to prolong the dye results and step by step guides on using different brands.

Whilst we endeavour to ensure that the colour and description of all items shown on this site are as accurate as possible items may differ slightly due to the photographic procedure and transferring of images to the website.

NOTE: The ingredients and instructions shown are based on the manufacturers packaging at the time of adding this information to our website, it is advised to always check the label/tub prior to use in case of any changes or updates. Please always try a strand and sensitivity test prior to using any hair dye product.
Dye results cannot be guaranteed.

9 reviews for Directions Rubine Hair Dye

    An amazing bright turquoise colour. Comes out excellent on hair bleached to yellow blond, just gives it slightly more green tones, which I found great since it looks more like the bright turquoise of the sea. Lasts a few weeks with proper care and turns an equally beautiful green as it fades. Definitely recommend this!

  2. Emailed Review

    Gorgeous bright red colour from the start, absolutely loved it. Although it did fade to a pinky-red almost straight after the first wash, it kind of annoyed me having people say ‘Ooh pink hair!!?’ – IT WAS RED! Good staying power though! -Geneticphreak-

  3. Emailed Review

    Loved this color. I’ve had loads of compliments about it. Shines a really nice deep red in the sun. Bit messy to apply but it was so worth it for the end result. I left it on for 2 hours just to make sure it would last. OK so what I was meant to write was I fell asleep for 2 hours with it still on but..heh yea, it worked! I highly recommend this color if you want sexy red hair! -Alison-

  4. kirsty jarvis

    this is another great colour to use if you have a darker shade of hair. i applied it to my dark red hair and it came out a gorgeous deep red that shines brilliantly in the sun and and in normal light. would definatly reccomend.

  5. Emailed Review

    Quite messy to put on, and stains everything! But still came out a lovely bright red over my unbleached hair. Makes your hair quite shiny aswell. -Carla-

  6. Emailed Review

    I’ve used this over pre-lightened and non lightened hair and of all the purple hair dyes i’ve tried this is without a doubt the best. It gives you a really rich purple colour, the best way i’ve heard iut described was ‘cadbury’s’ purple. It really can be that bright. Gnerally lasts a few weeks and if kept topped up keeps its colour however i found it fadces really badly when exposed to strong sunlight (i.e festivals!!). -Beki-

  7. Emailed Review

    Brilliantly vibrant colour even on my orangey/yellow bleached hair, stays bright for ages. it helps to put a little in your conditioner and leave it longer between washes to keep it rich though. -Zombee-

  8. Emailed Review

    Awesome staying power. We mixed this with Special Effects Joyride into a deep electric purple, it looked rad. The depth came from plum, the electric hue came from joyride. A good purple (not pink) lasted 4 weeks on bleached black hair, and I was waching every couple of days, sometimes not with the gentlest shampoo.
    (Emailed Review from Jaychra)

  9. Zelda-Myfanwy Rose

    Its was a lovely shade but it only lasted well for 2 washed!
    It fades super fast to a grey tone!

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