Selling Alternative Hair Dyes & Accessories Online since 2005

Directions Rose Red Hair Dye


(19 customer reviews)
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  • In stock
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SKU: DIR-ROS Tags: ,

Brand: Directions
Colour: Rose Red
Type: Semi Permanent Hair Dye
Volume: 88ml
Lasts: Can last around 8 washes
Packaging: Tub with full instructions
Possible results: Directions Rose Red Hair Dye is a deep red shade with a pink hue, fades to a pink/magenta colour
Additional Information: Directions Rose Red Hair Dye is not tested on animals and contains no animal by-products

Due to the large amount of factors that can affect the final colour, dye results cannot be guaranteed
Please always try a strand test first.

A full list of ingredients for Hair Dyes & All Bleach Kits we sell can be seen in the following section: Hair Dye Ingredients

A list of instructions for the dyes and bleach kits we sell can be seen in the following section: Hair Dye Instructions

Additional Info: For best results use on bleached or pre-lightened hair, although some deeper shades may give a sheen or hint of colour to darker hair. Dye results may vary depending on hair type, hair porosity & base colour. Always follow manufacturer’s instructions fully. Do not condition hair prior to use as this can smooth the hair follicle and act as a barrier on the hair. Always shake tub/bottle beforehand or use a mixing bowl to ensure colour pigments are well mixed. Colours in the tub/bottle are not necessarily an indication of the final hair colour and the dyes can vary slightly between batches, therefore dye results cannot be guaranteed. Always try a strand & sensitivity test prior to use. Our Hair Dye FAQ section has lots of useful hints and tips on how to get the best from the type of hair dyes we sell. Here you can see instructions for use, clean-up tips, how to prolong the dye results and step by step guides on using different brands.

Whilst we endeavour to ensure that the colour and description of all items shown on this site are as accurate as possible items may differ slightly due to the photographic procedure and transferring of images to the website.

NOTE: The ingredients and instructions shown are based on the manufacturers packaging at the time of adding this information to our website, it is advised to always check the label/tub prior to use in case of any changes or updates. Please always try a strand and sensitivity test prior to using any hair dye product.
Dye results cannot be guaranteed.

19 reviews for Directions Rose Red Hair Dye
  1. Emailed Review
    Verified Owner

    Brilliant – it hardly stained my skin at all. Due to other commitments I was only able to leave it in for around half an hour, however two weeks later and the blue is still vibrant and looks beautiful in the sunlight! I have naturally brown hair, so I bleached it first and then before applying the dye also highlighted it; the result of this was that it has come out around three or four different shades of blue, ranging from almost-turquoise to almost-purple. This dye certainly makes a change from your standard blue, and isn’t too flourescent either. I can’t recommend it enough. -Miriam-

  2. Louisa Steaton
    Verified Owner

    I really love this colour and actually used it for about 18 months, however I found that it doesn’t last long enough, (about a week, but fades to about half it’s strength after 2 washes- 3 if you’re very lucky) even on my hair that’s bleached to almost white. I also found that whether you applied conditioner before you used the dye made no difference to the lasting capability to if you had not. Overall- I still really liked the colour, and dying often wasn’t too bad as on a good month I could make the pot of dye last about a month so it wasn’t too costly to use. -Tallis-

  3. Ellen Gallagher
    Verified Owner

    This colour is really great in the beginning, but it fades very fast. Though, you get a really RED result instead of those (red) you get from those you can buy in every-day stores. I really loved this, and I miss my RED hair. Plus, people can’t lose you in a crowd.

  4. Heather McClelland
    Verified Owner

    Some parts of my hair had the tiniest violet tinge to it but the majority was pure crystal white and it evened out my hair completely. i was so pleased with my result and this is the toner to go for if you want white hair opposed to virgin snow etc. It does not need to be left on long thoug and make sure you give it a good comb through. -Iain-

  5. Alexandria Sherman
    Verified Owner

    A nice blue dye. Takes best over a very very light blonde. Staying power sadly isn’t great, but keep it topped up and it’s quite pretty.

  6. helen purvis
    Verified Owner

    A very good colour. It’s definately magenta, so don’t use it if you want a real pink pink, but the shade you get is a real stunner. A glistening, jewel like purple based magenta which fades out to a pinker shade.

  7. Sadie May Whitehead
    Verified Owner

    I wasnt too sure about using Ultra Violet, after my friend used it and had it come out brown, when i used it there was a light layer of pink under it and it turned out really good =] -Paiige-

  8. Kathryn Newman
    Verified Owner

    Great, hair was still in good qualty. Easy to use_. great delivery also thanx beeunique.! -Emailed Review-

  9. Emailed Review
    Verified Owner

    It wasnt blue at all on my slightly bleached hair, but a turquoise. A really nice colour even though it wasnt what I wanted. Fades quickly, after 3-4 washes its a light green and after that a greenish blonde. -TrashFairy-

  10. Emailed Review
    Verified Owner

    Ive used this colour on & off for the past 5yrs. Its the best i’ve tried yet! I always get people asking me how i get it so blue. The colour lasts longest when i bleach my hair till it looks almost white. If it’s only blonde it looks mucky. I love the biro inky colour it has after i’ve just applied it. Then after the first wash it goes bright blue, people think it’s electric blue. I recomend this colour to anyone who can bleach their hair well. My fav colour so far. -Sarah-

  11. Emailed Review
    Verified Owner

    Totally gorgous blue, had bleached roots and faded pink rest of hair, covered it all well. The only problem was that it wouldn’t ‘stick’ to my hair, had to mix it with conditioner to get it to go on, but has worked really well. -Stitch-Bitch-

  12. Samantha Franklin
    Verified Owner

    (For people who don’t bother bleaching their hair) Out of all the shades of red, this is the best one. Personally. When I first applied it, it was a bright redish pinkyish colour, it looked amazing! When it started to wash out, it went this really pretty light red colour, it was hard to describe! It was a very dramatic, contrasting colour, I love it! The only down side is that it washes out too quickly. But it’s okay for me; I have a stock full of Poppy Red hair dyes, so I can just keep re-applying! xD I re-apply this colour about every 2 or 3 weeks. When the colour fades, YES, It’s pretty. But when it’s very diluted (faded) it goes this strange brownish/redish colour! Dx But no, it’s a great colour. I reccomend it for people who don’t bother bleaching their hair. It looks amazing on un-bleached hair! Have fun! xD

  13. Emailed Review
    Verified Owner

    I only did a test strand with this color. This are my experiences: great color, but it does fade quite fast.
    (Emailed Review from xNatje)

  14. Joanne Cater
    Verified Owner

    It doesn’t get all of the hair as evenly as i’d like but I love the colour and it surprisingly lasts long. It also goes a nice lilac colour when faded so it doesn’t look horrible.
    (Emailed Review from Cheri)

  15. Emailed Review
    Verified Owner

    Beautiful strong colour, doesn’t fade too badly at all. I would top it up every few weeks or so and it seemed to fade less the more I did it, as the colour built up over time. -Laura G-

  16. Nur Ezati Hamdzah
    Verified Owner

    I LOVE this colour! It’s lasting sooooo well! I have washed so many times since I dyed it and it still doesn’t need a touch up! It quite a true red but a bit pinky based. I mixed it with a bit of Adore Mocha so it came out darker and has lighten up a bit but no where near as much as other reds I have used. I dyed it about 3 weeks ago and I have washed mostly every other day and a few times on consecutive days. This stuff really lasts! I will be buying this again. I lavvit!

  17. Emailed Review
    Verified Owner

    Love this colour!! My hair is very soft and shiny too :-). Minimum rub-off on my pillow this morning and none on my neck ( as previous dyes have done). I’ll definitely be using this again! – Emailed Review (Phoenixred)

  18. poppy radnedge
    Verified Owner

    Put over red, covered it no problem. Very strong shade, didn’t have a problem with fading, very minimal skin staining

  19. Denise D.
    Verified Owner

    This is one of my favorite shades for mixing with other colors or alone , it’s a wild almost neon cerise pink on bleached hair but will stain virgin brown hair also . With it being so heavily pigmented it stains everything . Also rubs off hair quite a bit too . All part of the fun though eh 😀 Longevity good

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