Super bright! Love the colour - a sort of cherry-coloured mix of red and pink that I used to try and create by mixing Cyclamen and Vermillion Red. Comes out a quite strong colour on unbleached hair and then almost luminous on bleached. I put it on over a balayage and I absolutely love it.
The one issue (hence 4 stars not 5) is that it stains like anything - more so than other colours in this range. Am now on the fifth or sixth wash after dyeing it, the water is still running pink and I have to wipe down the bath carefully after a shower to stop it staining, and it's still leaving marks on my clothes if I put them on with wet hair.