Selling Alternative Hair Dyes & Accessories Online since 2005

Directions Flame Hair Dye


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  • In stock
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SKU: DIR-FLM Tags: ,

Brand: Directions
Colour: Flame
Type: Semi Permanent Hair Dye
Volume: 88ml
Lasts: Can last around 8 washes
Packaging: Tub with full instructions
Possible results: Directions Flame Hair Dye is a strong red with an orange tone, fades to an orange colour
Additional Information: Directions Flame Hair Dye is not tested on animals and contains no animal by-products

Due to the large amount of factors that can affect the final colour, dye results cannot be guaranteed
Please always try a strand test first.

A full list of ingredients for Hair Dyes & All Bleach Kits we sell can be seen in the following section: Hair Dye Ingredients

A list of instructions for the dyes and bleach kits we sell can be seen in the following section: Hair Dye Instructions

Additional Info: For best results use on bleached or pre-lightened hair, although some deeper shades may give a sheen or hint of colour to darker hair. Dye results may vary depending on hair type, hair porosity & base colour. Always follow manufacturer’s instructions fully. Do not condition hair prior to use as this can smooth the hair follicle and act as a barrier on the hair. Always shake tub/bottle beforehand or use a mixing bowl to ensure colour pigments are well mixed. Colours in the tub/bottle are not necessarily an indication of the final hair colour and the dyes can vary slightly between batches, therefore dye results cannot be guaranteed. Always try a strand & sensitivity test prior to use. Our Hair Dye FAQ section has lots of useful hints and tips on how to get the best from the type of hair dyes we sell. Here you can see instructions for use, clean-up tips, how to prolong the dye results and step by step guides on using different brands.

Whilst we endeavour to ensure that the colour and description of all items shown on this site are as accurate as possible items may differ slightly due to the photographic procedure and transferring of images to the website.

NOTE: The ingredients and instructions shown are based on the manufacturers packaging at the time of adding this information to our website, it is advised to always check the label/tub prior to use in case of any changes or updates. Please always try a strand and sensitivity test prior to using any hair dye product.
Dye results cannot be guaranteed.

3 reviews for Directions Flame Hair Dye
  1. Kara Dawson

    this is such a lovely shade of magenta. in the dark id say its the exact colour of the sample pic but in sunlight it glows really pink. i used it over faded red and it came out a really nice even colour. it does dye absolutely everything and continues to do so everytime it gets wet( stained pillows and a cupboard door i was leaning against when i slept with wet hair!) but its worth it.lasts well too. ive had it this colour about 2 weeks so far and no fading at all.

  2. Alexandria Sherman

    A nice vibrant red, but very pink based. If you use this over very lightly bleached hair you may get a lot of people mistake it for pink (albeit a very reddy one!) staying power isn’t great, but if you keep it topped up it’s a lovely rose red shade.

  3. Emailed Review

    i think out of all the dye’s ive come across, Directions is the best. It lasts about 4-5 weeks in my hair without fading, or adding more dye. it doesnt damage the hair in any way, and comes out a bright colour even on ashy toned hair! -Chloe-

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