This dye gave a nice cranberry color to my unbleached already bright red hair. The problem with this dye is that it is *insanely* messy. I have used many dyes before, and several have been messy to some extent, but the messiness of Fuchsia Shock is crazy! It look liked my hair was freshly dyed for the first 4 washes because the dye kept re-staining my scalp, ears, neck, and forehead. 6 washes later, my finger nails are still turning pink! My collars and jacket hoods are also stained. the staying power is nice, but it's too messy for my tastes.