This dye is great before the first wash - it's a very bright blue-purple that shines purple in the sun, and indoors takes on a deeper blue sheen. However, it has a lot of run-off, even with cold water rinses, and stains very easily. The biggest drawback is that it will fade typically after about 5 washes to an icky grey that's hard to bleach out. I wouldn't recommend this to anyone who isn't mixing this color, or dying over it with a darker color after it fades. -Monochrome-