Great vibrant magenta colour that faded into a nice cotton candy pink - but be prepared for it to stain EVERYTHING for about a week after putting it on! Also if your just trying to do a section of your hair with this colour, like I did, I found that it quite happily dyed undyed parts of my hair after the first wash so if you don't want this to happen be careful! Another thing is it didn't wash out for a very long time (about 3 months) and some of it has never washed out!! -Ultraviolet-